Need some help getting started with social media? Or perhaps your non-profit has been using social media for so long that you’re struggling to come up with new ideas?

We’ve compiled a list of 50 ways your non-profit can use social media for your next event. Take a look through the list and let us know what you would add.

1. Create a LinkedIn or Facebook group

Give your attendees a place to congregate online. With a dedicated place to discuss your cause, your event and related topics, your audience will have more reason to revisit your page and share it with friends.

2. Create a Facebook event

A Facebook Event provides an easy way for your audience to discuss your event with others and …

As more and more of our lives become dependent on technology, we are seeing more innovative ways of completing everyday tasks. Sharing contact information at an event is one of these tasks which is still in the process of become digitalised. For those looking for a solution to carrying paper business cards, here are three tools that make it easy to share your contact information digitally.

Cardcloud

Available for Android and iOS, Cardcloud is a mobile app that enables users to quickly and easily share contact details with others. The app offers phone-to-phone sharing, but for recipients who don’t have the app installed, the phone-to-email option keeps them from missing out.

The app also collects extra data to make sharing …

Social video is a common prediction for 2012′s social media trends. Here are five ways you can use videos online to promote your next event.

Promo clips

Creating a promo clip gives your audience an idea of what they can expect from your event. This is a great way to give a quick overview of the best parts of your event, which might include mini-events, competitions and giveaways, speakers or performers, interactive elements and topics to be covered. Promo clips can also help you to get across the atmosphere of your event, and remind potential attendees of the dates and where to get tickets.

This Remax Broker/Owner Conference promo video gives a run-down of what the event will cover, who will be …

Twitter’s recent re-design included the introduction of brand pages, similar to those offered by Facebook and recently, Google+.

Twitter’s brand pages are currently available to specific launch partners only, with a public roll-out due ‘in coming months’.

With the new brand pages come several features to promote your brand, and personalise the page. The first is the header image, which allows a personalised header to be uploaded, including links to other content, company logos, hashtags and other content.

The second is the ability to promote a particular tweet to the top of your own brand page, to highlight a piece of content, a promotion or a particular …

So you want to contribute to the Eventarc blog?

Thanks for your interest in writing content for Eventarc! Here are some guidelines to help you get the most out of this opportunity.

Before you start

Email us at scott@eventarc.com before you begin writing with examples of your previous work and some topic ideas you would like to write about. Please ensure your work is written in clear, Australian English, and be sure to include some personality in your writing.

What to write about

Our focus is Australian event organisers across many fields including education, non-profit, government, small businesses, entrepreneurs and many more. Relevant topics might include:

• event planning and logistics
• promotions and marketing
• social media
• fundraising

Be sure to bring your own ideas and experience when suggesting topics.

Give credit where …

Read more »

Getting people to talk about your event online is no easy feat, with the overload of information that users are bombarded with these days. Making your event (and the related content you create) more shareable is a good step towards encouraging sharing and conversation around your brand.

Here are five tips to improve the shareability of your event.

Make it easy:

The easier it is to share your event or brand online, the more likely people will be to do so. The key is to take the effort out of sharing as much as possible.

Adding sharing buttons to your blog, website or event page online will make sharing an easy process for your audience. Sharing buttons often let …

As a social media presence becomes more important for businesses and professionals, you may be wondering how to find a link between your standard business card and the social media profiles you have spent so much time cultivating.

Here are three ways to add your social media profiles to your business card, and show people where to find you online.

Profile names

The most simple and straight-forward way to direct people to your social profiles is to print the actual links on your card. Giving an exact URL removes (or greatly reduces) the chance that people will have trouble finding you online, and is a good tactic if you only have one or two profiles to highlight on your …

As social media tools and services become so important for marketing your event – and your brand – online, it can be tempting to jump in before planning your strategy. Although it might seem like a good idea to learn about the world of social media through direct experience, having no plan in place can leave you floundering, and wondering whether you’re succeeding or not. Before you get started (or even if you already have), ask yourself these five questions, and put some plans on paper.

Why use social media?

As fun as it can be to jump on every passing bandwagon, an important starting point is working …

Image and video bookmarking service Pinterest is growing in leaps and bounds, recently reporting a 2000% growth in page views, when it hit 421 million in October. The website offers a simple and aesthetically pleasing way of collecting videos and images from across the web.

As a popular source of design, fashion, shopping and cooking inspiration, Pinterest offers a new way to explore the promotion of your event through visual means.

Exposure for your products

Bookmarked images and videos are collected onto ‘pinboards’, which are organised by title and category. Each pinboard generally has a theme, whether that is a …

Live-blogging is a recent trend that has been seen at all kinds of events – from tech industry events to news coverage, to the Academy Awards. Essentially live-blogging means to continually update a single blog post in ‘real-time’ as the event unfolds, noting the highlights as they take place. Far from making it unnecessary to attend your event, live-blogging offers many benefits in promoting your event and increasing audience numbers in the future.

Let’s take a look at three ways this could lead to an increase in future audience numbers.

Add more value for those already attending

For those who are already at your …