For those who don’t know, ‘nascent’ refers to the relatively new and developmental state of social media. Although social networking as we know it has been around since the early 1990s, it is arguably still a young area of technological growth.

Just in the past ten years, we have seen the birth of social networking giants like Facebook and the slow death of struggling networks like Myspace. With constant changes, social media seems to be a long way from settling into a staid, predictable pattern. This can be a good thing, though.

Here are three ways you can take advantage of the nascent state of social media when promoting …

We all know how important it is to pre-empt any possible misfortunes that might arise when planning your event. From bad weather to poorly functioning technology, there are countless things that could go wrong at the last minute.

The ability to contact many people at once, and in ‘real time’, through social media can be a saving grace at crunch time. Here are five ways social media tools could come in handy when things don’t go your way.

1. When you have to relocate

Bad weather, lack of resources, insufficient facilities or an uncomfortable environment may force you to move your event at the last minute. If you’re lucky enough to find a new location to save cancelling the event, you’ll want …

If you are interested in using location-based services at your next event, you may be wondering which app is the best choice. Even with Gowalla out of the picture since being acquired by Facebook, there are several options to choose from. Let’s take a look at the big and little players in the geolocation arena, and what each has to offer your event marketing strategy.

Foursquare

Boasting 15 million users worldwide (only 50 per cent of those are based in the U.S.), Foursquare is undoubtedly a major player in the location-based game. With a large user base and an established name in the field …

Social media and web 2.0 technologies are in essence all about user-created content and control. Blogs, forums, photo and video sharing sites and social networks all allow users to create, collate and comment on content.

As I’ve said before, this makes social media a double-edged sword. I love the fact that social media tools act as equalizers between the ‘little guy’ and the ‘big wigs’ of the world. At the same time however, this means users have a much bigger hand than ever before in the kind of image your brand has online.

This is not something you can avoid. People will talk about …

We moved office over the weekend to a new location – about 500 metres from the old office!

Our new address is:

Level 3, 534 Church Street,
Richmond, 3121,
Victoria.

We are actually on the same level that was previously inhabited by Firemint, and directly below us is Groupon Australia.

Lets hope some of the magic rubs off hey?

Have you ever wondered how closely Australian fast food advertising matches the finished product?

Take a look at the infographic below to see how your favourite food matches up.

Embed This Infographic:
<a title="Advertising versus Reality with Australian Fast Food" href="http://www.eventarc.com/posts/2011/12/12/advertising-versus-reality-in-australian-fast-food/"><img title="Advertising versus Reality with Australian Fast Food" src="http://www.eventarc.com/wp-content/uploads/2011/12/Eventarc_Topfive_Advertising_Vs_Reality.jpg" width="600" height="2615" alt="Advertising versus Reality with Australian Fast Food" /></a>

While social media tools offer a plethora of ways to improve and enhance your communication with people and the interactive possibilities of your event, the nascent state of this technology means there is still a lot to learn about how to use it best.

Before you take to your next event with QR codes, shareable content and location-based promos, take a look over these all-too common social media marketing pitfalls to be aware of.

Hashtag takeover

A popular way to use Twitter’s hashtag feature is to publish a live stream on your website of …

Whether you are trying to attract people to your event through Internet marketing, social networks or by reaching out to influential bloggers, you want to put your efforts into finding the right people – people who are interested in your products or services, your brand and your event.

Here are some tips on how to track down these rare gems online.

Search social networks

Most social networks offer search functions of some kind. Try to find the most advanced search features to really narrow down the results.

Twitter’s advanced search lets you carefully filter search results.

Searching for mentions of your brand, event name or your products or services will lead you to those …

Social media tools are like any other tools: they are only helpful if used in the right way.

To get your event attendees to engage and become more involved in your event, try using social media in the following ways.

Keep them updated

Advocates of Twitter regularly tout its real-time stream as the best way to stay up-to-date with news and info. Pre-event, Twitter and other social networks like Facebook and LinkedIn can be perfect platforms to provide updates for those planning to attend.

New performances, speakers or topics added, tips for getting to the event and available ticket number updates can all find a home online. Helping attendees plan their …

When it comes to event planning, there are a number of ingredients that are poured into the mix to ensure your eventual success. One of the most important parts of the process is selling tickets, as without a good turn out it is easy to lose the motivation to keep running events.

Here are a few little tips to help you on your way to selling more tickets to your event.

Invest in an Online Presence

No matter what your event, where it is or what it’s in aid of, you need to have an online presence in order to promote it. Social media properties such as Facebook, Twitter and YouTube can help your cause by directing your potential attendees back to …