Social media is such a new space that many organisations are hesitant to jump in. If you’re new to social media or are thinking about adding it to your marketing plan, here are some of the benefits you could be tapping into.

Innovation

No organisation wants to be left behind when it comes to new and exciting products and services. Social media is such a new and flexible area, that it offers a multitude of ways to become an innovator in your industry.

From taking your event outside the box to making social media a natural part of your event, social media and other emerging technologies …

Having access to a database of contacts or potential clients is like having your own personal pot of gold. Referring back to those who have previously been in attendance at one of your events can be an excellent way of driving future event growth.

But how do you convince previous attendees to attend future events?

Converting Your Database Into Customers

You’ve got the contacts, now how do you market yourself to them in such a way that they take notice? You need to be smart about it.

Before you write anything or contact anyone, start off by constructing an effective marketing plan. Keeping your end goal in mind, plan out each step of the process of communication and then …

If you have experimented with location-based services like Foursquare or Facebook check-ins, you may be wondering how to go beyond the basic check-in function and put these services to work at your event. Although the check-in action is the basis of most of these tools, the extra features offer opportunities for creating a rich experience for your attendees.

Here are three ideas to help you get the most out of geolocation services.

1. Add more value

Many check-in apps allow users to add media and information to place profiles. Google Places allows ratings and short reviews of places, while Foursquare and Gowalla let users share tips and photos about places they check-in to….

So you’ve managed to hold it together while planning your event and it’s gone off a smashing success; or so you think.

Ever wondered what your patrons and guests thought of all the hard work you put in to make this event happen? You can find out by sending off a feedback request email to all those who attended.

What’s The Basic Format For A Feedback Request Email?

Glad you asked! A great feedback request email is sharp, well-written and perhaps even a bit witty. At the same time, you want to be able to grab the attention of your audience so that feel compelled to respond.

What’s in it for them? Why should they want to use their valuable time …

Quick response codes, or QR codes, connect digital materials and the online world with real-life. In promoting your event, QR codes can help you to provide more information to your potential attendees. Even better, it provides this information on their phone, right in the palm of their hand.

If you’re not sure what a QR code is, check out this short video from market rumba to see what they can do:

QR codes can do many things, from adding contact info to your address book to providing multi-media content on your phone. Here are some great ways to take advantage of this technology to help your attendees make the most of …

Raising money for a cause is not an easy task. People can be hesitant to part ways with their cash, and while you think you have a worthy cause, not everyone will agree. Having an events plan as part of your overall fundraising strategy can really help.

Below are six events you could host that would not only interest the public, but would also allow people to feel comfortable when it comes to handing over their money. The trick is to be clever about the event you host, how you publicise it and who it is you ask to get involved.

1. Host a Formal Benefit or Gala Event

While it sounds expensive to run, if you’re wise about how you set …

Integrating social media into your event can increase your reach through connected groups and improve engagement with your attendees. It can be difficult to determine the success of these tools however.

Here are five tips for gathering insights about your event across various social media platforms.

1. Let people know where to find you online

While it’s true that conversations will take place online whether you encourage them or not, you can certainly increase the activity levels. Before and during your event, use promotional materials, announcements and general discussion with your attendees to let them know where they can find you online, and how they can get in touch with you.

For those who want to provide feedback or share your event …

Event planning involves a lot of processes, time, money and thought; successful event planning involves all of this and more.

How do you keep people coming back for more each time you host an occasion?

There are a number of ways that you can maximise your customer retention, simply by employing a few additional tactics that keep people involved. Your past clients may have had a wonderful experience at one of your events, but if you don’t market to them consistently they could slip through the cracks.

Here are 10 ways for you to maximise retention at your next event.

1. Only employ people who are passionate about what they do

By getting the right people involved in your projects and event …

Social media offers the perfect tools for sharing with friends and family. Through the social circles of those attending your event, you can reach many new customers who may not have heard about your organisation before.

Getting people to share your content online is not as easy as it sounds though. If you’ve asked those in your immediate network to help you out once or twice already, what else can you do?

This is where content marketing comes into play. The basic idea of content marketing is to develop content outside of your immediate needs – content that will be useful and valuable to your audience – in order to garner more support for your bottom-line products, i.e. event …

If you’re involved in event management or event planning in any way, you’ll understand the importance and need for effective event planning software. Quality event planning software should offer you a convenient way to run your event online, without all the headaches of paper based forms and chasing cheaues.

Not only should it store all your important event information in one convenient place, but it should also offer you the following key benefits:

Create And Edit Your Event

Event management software offers you a space where you can create your event, incorporate all the relevant information and store it all in one easy-to-find place. It’s a fairly simple and straightforward feature, but it keeps all your necessary items together. Just a …