Social media and other online tools offer us many new ways to promote events online. One of the most fun and arguably one of the easiest ways to promote your event online is to share different kinds of media.

During the preparation for your event and as a follow-up afterwards, you can involve attendees and those who couldn’t make it in all new ways. Deciding what kind of media to share takes some thinking about though, so here are some tips to guide you.

The Internet is a multi-media platform

The Internet is a great equaliser in many ways. It offers us all opportunities to share different kinds of media with audiences world-wide. Think carefully about the message of your event …

Using a Twitter hashtag is a great way to promote your event, as it gives followers-of-followers a clickable link to find related tweets, therefore reaching more people than just those following your Twitter account. It also develops a sense of community among those attending your event. We all love to be in on the latest craze or big event, and using a hashtag lets users show off their involvement.

Picking the right hashtag doesn’t have to be difficult, but there are some important tips to keep in mind before locking in your choice.

Make it short

Twitter’s 140-character limit doesn’t exclude hashtags, so choose a tag that’s as short as possible to …

Event planning involves a lot of processes that combine to form the ultimate experience for those who attend. A lot goes into making sure an event is an all round success, but sometimes, a few miscalculations or a couple of forgotten items on the checklist can mean the difference between success and complete event failure.

Without actually “naming names”, here are a few failures that could easily have been the complete opposite had they been properly coordinated.

Bands Without Beer

A massive music event was set to take place at a local sporting ground. A lot of big name bands were going to perform as well as a handful of local favourites. What materialised was an absolute sell-out with thousands of party people …

Recently we went onsite to chat to a couple of Eventarc customers, as we were keen to see what they thought of our event registration system.  They were both kind enough to let us videotape the conversation, as well as say very nice things about us!

Choir of Hope and Inspiration

Formerly the “Choir of Hard Knocks”, Jonathon Welch and his awesome choir have been singing up a storm all over Australia since they burst onto our TV screens in 2006.  In the video below we talk to Jonathon about the value they get out of using Eventarc to sell tickets to their live shows.

National Pet Register

The National Pet Register provides an Australia-wide pet identification and recovery service. …

“In the next 10 years, what does our world need in order to survive and flourish?”
- 2011 Conference Theme

Think Inc. has the goal of bringing together some of the world’s best minds to discuss, explore and challenge pressing global issues.

This year’s lineup includes some of the world’s most prominent scientists, rationalist and skeptics, including:

• Neil deGrasse Tyson (Astrophysicist)
• Christopher Hitchens (Journalist) – via video link
• Ayaan Hirsi Ali (Activist/Author)
• Tim Flannery (Environmental Scientist)
• Michael Shermer (Skeptic/Science Historian)
• Father Bob Maguire (Priest/Radio Host)
• Josh Thomas (Comedian)

This year’s Think Inc. conference will be held at the Melbourne Convention and Exhibition Centre on September 18th 2011.

Find out more at www.thinkinc.org.au

Don’t miss out! Purchase tickets here.

We love being involved with a good cause, and this event to “Help mend Japan” is right up our alley.

If you’re in Melbourne and keen for a night out + a good cause, you can get a ticket here.

Looking for something to do for Mother’s Day 2011? We know its early to be thinking about that special day for your Mum, but can we make a suggestion? Try the Mother’s Day Classic.

It’s a fantastic cause, having raised over $7 million for breast cancer research since 1998. This year Eventarc are processing the ticketing, donations, merchandise and fundraising for every Mother’s Day Classic event around the country.

Signup online and make it a classic Mother’s Day!

We are excited to announce that we are sponsoring WordCamp Melbourne 2011!  The event will be Australia’s 3rd WordCamp and the biggest to date.

So what is a WordCamp?

WordCamps are casual, locally-organized conferences covering everything related to WordPress, the free and open source personal publishing software that powers over 25 million sites on the web. WordCamps come in all different flavors, based on the local communities that produce them, but in general, WordCamps include sessions on how to use WordPress more effectively, beginning plugin and theme development, advanced techniques, security, etc.

In fact, the Eventarc website you are on right now is powered by WordPress.  You can buy your tickets at wcmelb.org, or directly at the Eventarc …

We have big plans here at Eventarc. Build a great product, wow our customers, take over the world.

Pretty standard stuff really.

To fulfill our ambitions and really “smash it” in 2011, we know we need a few things on our side:

1. An outstanding team united behind a common goal
2. Awesome customers who aren’t afraid to tell us where we need to improve
3. A willingness to learn
4. An endless supply of energy drinks – Red Bull sponsorship may be on the cards
5. LOLcats
6. Smart people to advise us along the way
7. Money to grow

We have always had 1 to 5, and this week we have …

Eventarc has scored an Honourable Mention in Anthill Magazine’s Fifth Annual Cool Company Awards, a national program developed in 2006 to recognise Australian companies that are doing things differently to bring about positive change.

Over 700 aspiring ‘cool companies’ were nominated for the 2010 awards, making ‘The Cools’ one of Australia’s largest business awards programs. The winners will be announced at an award’s function on Thursday 16 December 2010 and published on AnthillOnline.com.

“The Cool Company Awards are extremely egalitarian,” said James Tuckerman, Editor-In-Chief, Anthill Magazine. “Previous winners have included two-person start-ups, not-for-profit social enterprises, large private companies and publicly-listed corporations.”

“Judging takes into account far more than mere business variables, such as …