In an effort to increase our conversion rates we recently decided to redesign our sign-up page (again). The very first incarnation of this page involved six input fields. We realised this may have been a possible deterrent for users so we stripped it back.

Right back.

Maybe we went a little too far.

OK. We know. Hindsight is 20/20. We now realise it might have been a bit extreme, but we had our reasons at the time.

Pros

• Minimal fields
• Simplicity = no distractions

Cons

• Is this too sparse?
• This doesn’t look like the page I just came from. Where the heck am I?

We’re man enough to admit when we make a mistake (ie: we blamed it on the designer) so we went back and redesigned the page.

Noteworthy

• We get really positive feedback from people who have used Eventarc. We thought it would be good to share it with potential new users to assuage any concerns they might have about creating an account with us.
• We’re FREE to use for free events. This message bears repeating. FREE I says, FREE!
• You can now easily jump back into the rest of the website through the footer links
• Big fields. No more squinting.

So, what do YOU think of our new signup page?*

* commence the nervous wringing of hands