How to use your blog as a promotional tool for your next event

Posted by: Scott Wednesday 29th February 2012
Categories: Latest News, Social Media

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Image Credit: dibytes

Blogging is as commonplace for businesses today as having a website or a Facebook Fan Page. Whether you maintain a regular blog or are just considering it for your next event, blogging can be a powerful promotional tool.

The trick to using a blog successfully is the same as any social network: know your audience and tailor your content. Let’s take a look at how a blog can help you promote your next event.

Let your customers in

A blog gives you a platform to show your customers the inner workings of your brand, and let them understand your company better. With more freedom and versatility than a social network, and a less formal tone than traditional media, a blog can help you develop stronger, more personal connections with your audience.

Posting interesting details from ‘behind-the-scenes’ will help your customers get to know you and your brand better, which can encourage ticket sales. Explaining the purpose of your event and the motivation behind it is a great way to explore your brand’s story and involve your customers.

Keep them updated

As you progress through the stages of planning and organising your event, posting regular blog entries can help to keep your audience updated. Images and videos of the work that goes into setting up your event will keep it at the forefront of your attendees’ minds, and increase their anticipation.

Due to its informal nature, a blog can also be the perfect place to share offbeat content, such as:

  • ideas being thrown around in the office
  • personal reflections on past events
  • hopes for the upcoming occasion
  • horror stories from previous events
  • unexpected issues and problem-solving tactics

Spread the word with social media

While social media is perfect for gathering insight from your attendees, developing relationships and increasing sales, few social networks offer the flexibility of a blog. Used together, however, social media channels and a well-produced blog can be a powerful mix.

Creating regular blog updates give you fresh, relevant content to share with your followers across the web. If you create interesting, engaging posts, hopefully your customers will use social media to spread your content even further, thus increasing your audience in the lead-up to your event.

Have you used a blog to promote your event? What kind of posts worked best for you? Let us know by leaving a comment below.

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