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We all know how important it is to pre-empt any possible misfortunes that might arise when planning your event. From bad weather to poorly functioning technology, there are countless things that could go wrong at the last minute.

The ability to contact many people at once, and in ‘real time’, through social media can be a saving grace at crunch time. Here are five ways social media tools could come in handy when things don’t go your way.

1. When you have to relocate

Bad weather, lack of resources, insufficient facilities or an uncomfortable environment may force you to move your event at the last minute. If you’re lucky enough to find a new location to save cancelling the event, you’ll want …

If you are interested in using location-based services at your next event, you may be wondering which app is the best choice. Even with Gowalla out of the picture since being acquired by Facebook, there are several options to choose from. Let’s take a look at the big and little players in the geolocation arena, and what each has to offer your event marketing strategy.

Foursquare

Boasting 15 million users worldwide (only 50 per cent of those are based in the U.S.), Foursquare is undoubtedly a major player in the location-based game. With a large user base and an established name in the field …

Social media and web 2.0 technologies are in essence all about user-created content and control. Blogs, forums, photo and video sharing sites and social networks all allow users to create, collate and comment on content.

As I’ve said before, this makes social media a double-edged sword. I love the fact that social media tools act as equalizers between the ‘little guy’ and the ‘big wigs’ of the world. At the same time however, this means users have a much bigger hand than ever before in the kind of image your brand has online.

This is not something you can avoid. People will talk about …

We moved office over the weekend to a new location – about 500 metres from the old office!

Our new address is:

Level 3, 534 Church Street,
Richmond, 3121,
Victoria.

We are actually on the same level that was previously inhabited by Firemint, and directly below us is Groupon Australia.

Lets hope some of the magic rubs off hey?

While social media tools offer a plethora of ways to improve and enhance your communication with people and the interactive possibilities of your event, the nascent state of this technology means there is still a lot to learn about how to use it best.

Before you take to your next event with QR codes, shareable content and location-based promos, take a look over these all-too common social media marketing pitfalls to be aware of.

Hashtag takeover

A popular way to use Twitter’s hashtag feature is to publish a live stream on your website of …

Whether you are trying to attract people to your event through Internet marketing, social networks or by reaching out to influential bloggers, you want to put your efforts into finding the right people – people who are interested in your products or services, your brand and your event.

Here are some tips on how to track down these rare gems online.

Search social networks

Most social networks offer search functions of some kind. Try to find the most advanced search features to really narrow down the results.

Twitter’s advanced search lets you carefully filter search results.

Searching for mentions of your brand, event name or your products or services will lead you to those …

Social media tools are like any other tools: they are only helpful if used in the right way.

To get your event attendees to engage and become more involved in your event, try using social media in the following ways.

Keep them updated

Advocates of Twitter regularly tout its real-time stream as the best way to stay up-to-date with news and info. Pre-event, Twitter and other social networks like Facebook and LinkedIn can be perfect platforms to provide updates for those planning to attend.

New performances, speakers or topics added, tips for getting to the event and available ticket number updates can all find a home online. Helping attendees plan their …

Social media is such a new space that many organisations are hesitant to jump in. If you’re new to social media or are thinking about adding it to your marketing plan, here are some of the benefits you could be tapping into.

Innovation

No organisation wants to be left behind when it comes to new and exciting products and services. Social media is such a new and flexible area, that it offers a multitude of ways to become an innovator in your industry.

From taking your event outside the box to making social media a natural part of your event, social media and other emerging technologies …

If you have experimented with location-based services like Foursquare or Facebook check-ins, you may be wondering how to go beyond the basic check-in function and put these services to work at your event. Although the check-in action is the basis of most of these tools, the extra features offer opportunities for creating a rich experience for your attendees.

Here are three ideas to help you get the most out of geolocation services.

1. Add more value

Many check-in apps allow users to add media and information to place profiles. Google Places allows ratings and short reviews of places, while Foursquare and Gowalla let users share tips and photos about places they check-in to….

So you’ve managed to hold it together while planning your event and it’s gone off a smashing success; or so you think.

Ever wondered what your patrons and guests thought of all the hard work you put in to make this event happen? You can find out by sending off a feedback request email to all those who attended.

What’s The Basic Format For A Feedback Request Email?

Glad you asked! A great feedback request email is sharp, well-written and perhaps even a bit witty. At the same time, you want to be able to grab the attention of your audience so that feel compelled to respond.

What’s in it for them? Why should they want to use their valuable time …