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Content curation is a term that’s been bandied about a lot lately. Curation is a great way to add value to your network without the effort of constantly creating new content. To put it simply, content curation consists of three steps:

1. consuming content (i.e. reading information)
2. pulling out the best pieces
3. sharing them with your network

These five tools will make this process easy, fun and fast – allowing you to provide great value for your online audience with a lot less effort.

1. StrawberryJ.am

Content discovery app StrawberryJ.am is still in beta but is already a useful tool, and one I use daily. The app analyses links shared online by people you are connected to and filters the most popular ones into …

If you organise or attend events often, you’re likely to come across most of these everyday items at some point. You may not know much about their origins, though. See how many of these crazy stories you’ve already heard.

1. Computer mouse

The trackball used in a computer mouse was developed as a secret government project more than ten years before the mouse was invented. The inventor, Douglas Englebart, also created a prototype that tracked head movements before deciding the mouse was more convenient to use.

2. Torch/Flashlight

Before inventing the torch in 1902, inventor Conrad Hubert experimented with other novelty electronics. Some of his first inventions included lighted stick pins and an illuminated flowerpot.

3. Escalator

Several escalator patents were filed, but the …

If Google+ is still unexplored territory for your organisation, try these six tips to get involved and start promoting your event.

1. Set up a brand page

Late last year, Google+ began offering brand pages. With brand pages, you can circle any user who first circles your page, which creates an opt-in barrier for brand content. Start by creating an engaging page with a full bio and high-quality images.

Make your pictures high quality and engaging to stand out from the crowd

You can then customize a Google+ badge to add to your website or event listing and promote your brand page.

2. Find out who your followers are

Plus Demographics …

Image Credit: Rosaura Ochoa

Follow-up after an event is critical. It increases the likelihood of your attendees becoming regular customers, and it gives you a chance to get the feedback you need to improve. Social media can be used in several ways to follow-up after your event, depending on your audience and the resources you have available.

Direct access

For small enough events, if you have email addresses for your attendees, getting in touch with them directly may be the best way to get that all-important feedback. Asking customers directly for their thoughts on your event is more personal and engaging than a standard mass-email blast. Just don’t make this a sales …