Marketing

Whether you are trying to attract people to your event through Internet marketing, social networks or by reaching out to influential bloggers, you want to put your efforts into finding the right people – people who are interested in your products or services, your brand and your event.

Here are some tips on how to track down these rare gems online.

Search social networks

Most social networks offer search functions of some kind. Try to find the most advanced search features to really narrow down the results.

Twitter’s advanced search lets you carefully filter search results.

Searching for mentions of your brand, event name or your products or services will lead you to those …

When it comes to event planning, there are a number of ingredients that are poured into the mix to ensure your eventual success. One of the most important parts of the process is selling tickets, as without a good turn out it is easy to lose the motivation to keep running events.

Here are a few little tips to help you on your way to selling more tickets to your event.

Invest in an Online Presence

No matter what your event, where it is or what it’s in aid of, you need to have an online presence in order to promote it. Social media properties such as Facebook, Twitter and YouTube can help your cause by directing your potential attendees back to …

Having access to a database of contacts or potential clients is like having your own personal pot of gold. Referring back to those who have previously been in attendance at one of your events can be an excellent way of driving future event growth.

But how do you convince previous attendees to attend future events?

Converting Your Database Into Customers

You’ve got the contacts, now how do you market yourself to them in such a way that they take notice? You need to be smart about it.

Before you write anything or contact anyone, start off by constructing an effective marketing plan. Keeping your end goal in mind, plan out each step of the process of communication and then …

Quick response codes, or QR codes, connect digital materials and the online world with real-life. In promoting your event, QR codes can help you to provide more information to your potential attendees. Even better, it provides this information on their phone, right in the palm of their hand.

If you’re not sure what a QR code is, check out this short video from market rumba to see what they can do:

QR codes can do many things, from adding contact info to your address book to providing multi-media content on your phone. Here are some great ways to take advantage of this technology to help your attendees make the most of …

Raising money for a cause is not an easy task. People can be hesitant to part ways with their cash, and while you think you have a worthy cause, not everyone will agree. Having an events plan as part of your overall fundraising strategy can really help.

Below are six events you could host that would not only interest the public, but would also allow people to feel comfortable when it comes to handing over their money. The trick is to be clever about the event you host, how you publicise it and who it is you ask to get involved.

1. Host a Formal Benefit or Gala Event

While it sounds expensive to run, if you’re wise about how you set …

Social media offers the perfect tools for sharing with friends and family. Through the social circles of those attending your event, you can reach many new customers who may not have heard about your organisation before.

Getting people to share your content online is not as easy as it sounds though. If you’ve asked those in your immediate network to help you out once or twice already, what else can you do?

This is where content marketing comes into play. The basic idea of content marketing is to develop content outside of your immediate needs – content that will be useful and valuable to your audience – in order to garner more support for your bottom-line products, i.e. event …

Using a Twitter hashtag is a great way to promote your event, as it gives followers-of-followers a clickable link to find related tweets, therefore reaching more people than just those following your Twitter account. It also develops a sense of community among those attending your event. We all love to be in on the latest craze or big event, and using a hashtag lets users show off their involvement.

Picking the right hashtag doesn’t have to be difficult, but there are some important tips to keep in mind before locking in your choice.

Make it short

Twitter’s 140-character limit doesn’t exclude hashtags, so choose a tag that’s as short as possible to …

We were recently interviewed on TheNextWeb on what it is like running a startup in Melbourne.  The resulting video is embedded below!

This may be our favourite support ticket of all time!

“We are using your product to schedule training worskhops. EventArc has been an absolute life saver, making scheduling and enrolment for courses quick, efficient and seamless.

We plan to move more of the training scheduling onto EventArc, including the fee paying courses. Thanks heaps for a great product.”

Normally a support ticket means a customer needs help. This one just meant that they loved our service!

Great way to start the day.

When you first launch your web application, there is one MASSIVE hurdle that stands in between you and enormous bundles of cash.  We weren’t initially aware of it ourselves, but over time it became clear.

It’s about conversions.

The path from interested prospect to paying customer is filled with so many holes, walls and mountains that it is a wonder that anyone, anywhere ever gives you any money.

 

You know that smooth “conversion funnel” you built to allow people to sign up and interact with your product?

It’s really only a funnel shape in your head.  It is not smooth, and it …