We recently jetted over to SXSW for networking, trade show promotion, learning, beer drinking and way too much Tex Mex food.  Before we left, we had a long hard think about whether we could produce a slightly more interesting business card than our current effort.

We wanted to stand out and be memorable, but after much brainstorming we decided to stick with what we had.

(Editors note:  In this instance, “much brainstorming” is roughly equivalent to about 24 minutes.  We tried!)

Luckily for us, other companies attending the conference were much more creative.  Here are just a few of some sweet looking business cards that we thought worthy of highlighting.  Hopefully they will …

When you make content that is worth sharing, people link to it.  They talk about it, and pass it on.

The SXSW Trade Show.  Over 400 vendors all competing for attention, all selling their wares.  Each have spent tens of thousands of dollars on their booth to make them look professional and successful.

The problem is, all 400 look the same.  Everyone has flashy signs, matching furniture, t-shirts to give away, brochures to take and free beer to drink.

You get to the end of the show and you cannot tell one from the other.  They all spend their budgets in order to stand out, but it has the opposite effect.  They blend in….

Eventarc are representing at SXSW this year, and having a blast!  Here are a few images which show the journey so far, but l will try and add some up later of our actual trade stall.  The concept for our stall was developed by the great people at Michi Girl, and has proven so unique that people are literally stopping to take photos of it!

The first, celebratory drink consumed upon departure.

Baggage claim at Austin airport

The streets of Austin…

The awesome SXSW festival kicks off today, and Eventarc and many other Australian companies will be there!  We flew in last night after around about 28 hours spent in either airports or on planes, but it should be worth the effort.

Austin Texas – famous for music, barbeques and Tex Mex apparently!  Over the next five days we will be updating our twitter feed and our blog with images and thoughts from the conference, so please follow along if you are keen!