In so many ways, it is easier than ever before to use social media to promote and announce your fundraising event. But the more difficult tasks are those of engaging and holding people’s attention.

Today, internet users are regularly asked to sign petitions, join mailing lists and attend events for this charity or that social justice campaign. The task of breaking through apathy is today matched by the task of engaging people beyond superficial actions.

Social media – with its potential for dialogue, immediacy and ever-expanding networks – is an important part of establishing a sense of meaning around fundraising events and amplifying …

Last week we soft launched a project we have been working away on for about 2 months. A brand new concept in online fund raising, we think it might just be purrrrrrrrrfect! Million Purrs is a fantastic new fund raising initiative for the RSPCA which is completely driven by the Trickytix fund raising and events platfform.